Episode 018 Cathy Nyce, Director, Marketing and Communications at Maryland Automobile Insurance Fund
Cathy is a marketing guru who led the complete corporate rebrand of a 40-year-old quasi-governmental agency including the name change, logo change and development of integrated advertising campaign, website, lead distribution model, and analytics. All this takes leadership when you are bringing radical change to an old institution.
- Flexibility is a key leadership trait
- Leaders build bridges
- It's the challenging times that really bond a team together
- Always keep in mind you have a personal brand
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