How to Master Sales with Trust and Storytelling

On episode 377 of the No Limits Selling Podcast, we have Bob Burg and Paul Smith.
Paul is one of the world’s leading experts in business storytelling, one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Lead with a Story, Sell with a Story, Parenting with a Story, and Four Days with Kenny Tedford.
Bob is the Hall of Fame Keynote Speaker on Referrals, Relationship Building, and Genuine Influence. He is the co-author of the international bestseller, “The Go-Giver” and founder of The Go-Giver Success Alliance. 

In this powerful panel podcast, the conversation is focused on the importance of storytelling and trust in sales. The speakers highlighted the necessity of building trust through personal stories, active listening, emotional engagement, and transparency. They discussed the challenges of storytelling and the need for honesty in communication to establish trust in both personal and professional relationships.

The podcast emphasized that trust and storytelling are crucial in sales strategies. Understanding customer needs helps build trust, whereas self-centered stories are ineffective for creating connections. Trust enhances rapport and brings prospects closer. Honesty and transparency are essential for earning trust, and Stephen Covey's "Speed of Trust" underscores trust's importance in business. Techniques like active listening, honesty, and fulfilling commitments are vital for building trust. Effective storytelling involves emotional engagement, combining facts with emotions, and can alter brain chemistry and create curiosity. Paul Smith's books are recommended for aspiring storytellers.

 

 

Find Bob Burg: LinkedIn Website 

Find Paul Smith: LinkedIn Website 

 

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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