January 7, 2020
In November of 2018, Founder Craig Burris launched his third brand SALESROCKIT. His first two brands, ComputerUser and SmartCEO, both primarily sold marketing services, advertising, events and digital marketing. He and his amazingly talented teams worked tirelessly to provide the highest quality magazine, events, website and community. Despite the amazing products they developed, there was an underlying frustration.
“So few of our clients had a sales system, a sales process to monetize the leads or opportunities we would provide them,” Burris noted, “Only a handful in each of our cities did it right.” We would lose clients because they could not create new business or make sales off the marketing. No matter how hard the team worked there was a pattern.
After SmartCEO, he came across “Sales Enablement Technology” while working with one of his consulting clients. Not only did he wish he had this technology for his previous two companies, he immediately recognized he wanted to lead the charge for the use of it. This was a path to positively impact the lives and momentum of entrepreneurs in Baltimore that he cared about and got to know over the previous 16 years.
Except for the few leading-edge sales companies, many suffer from the same challenges and pain points:
- Unclear ROI on marketing
- No sales process to execute new business growth
- Lack of transparency into sales team activity
- Difficulty hiring and on-boarding new reps
- Sales process is not turnover proof
- A sense that leads and opportunities are falling through the cracks
Many of these companies are doing fine. They have strong brands, good people and operational systems in place. In the back of their minds though, the CEOs know this is a weak spot, an Achilles heel. Will they notice in advance if momentum starts to shift? Do they have confidence they could inject momentum back into the sales process if they needed to?
Like everything in Burris’ business in the past, SALESROCKIT, the technology, is best in class. SALESROCKIT the brand wants to lead the charge in the sales enablement revolution. The brand wants to attract organizations that are committed to being leading-edge sales organizations. It wants to build a community that shares ideas and inspires companies to get better.
“I loved my last two businesses, but SALESROCKIT is arguably the most exciting because of the positive impact we can have on both the organization and the people that work there.”
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