Navigating Communication, Prospecting & Value Provision In Sales

On Episode 369 of The No Limits Selling Podcast, we welcome Jennifer Watson-Laws, the Senior Vice President at HW Media. Jennifer Laws leads HW Media’s sales team and is responsible for developing the overall strategy that drives client engagement, business growth and revenue goal attainment for each brand. Her success at HW Media was recognized in 2020 by Folio: as a Top Woman in Media. Laws brings over 20 years of experience in advertising, marketing and sales to the company. Before joining HW Media in 2016, Laws spent eleven years at The Wall Street Journal in various sales and management roles.

She offers a wealth of insights into crucial sales strategies, effective communication practices, and digital prospecting for the modern age. Jennifer emphasizes the power of asking the right questions and the importance of providing clients with value beyond mere transactions.

She challenges the traditional approach to workplace discussions by shifting the focus from 'why' to 'how', facilitating more productive dialogues. Jennifer shares how this effective communication strategy can lead to improved coaching and decision-making processes.

As we delve into the complexities of sales prospecting, Jennifer underscores the need for creativity and a comprehensive understanding of the ideal customer profile. She highlights the importance of focus, guiding listeners to identify strong prospects while avoiding distractions. Jennifer further elucidates on how to spot viable leads within a digital world brimming with potential opportunities.

Moreover, Jennifer discusses the crucial concept of time management and prioritizing tasks that propel the business forward. She goes over the idea of providing tailored, thoughtful content, rather than just raw data, urging listeners to communicate the value in their offerings compellingly.

In the second engaging part of her talk, Jennifer Lawsa, an experienced sales executive, lays out significant strategies for customer engagement and corporate sales dynamics. She accentuates the importance of understanding customer needs and individual value propositions for successful business interactions. Jennifer sheds light on how personal styles can shape sales approaches, the value of authenticity, and the power of good leadership.

Find Jennifer Watson Laws: LinkedIn

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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